In the ever-evolving world of beauty and wellness, a fresh green wave has emerged: cannabis-infused skincare. As consumers gravitate toward natural, plant-powered solutions, brands harnessing cannabinoids—particularly hemp-derived CBD—are carving out a new space in skincare innovation. Industry research estimates the global CBD skincare market at roughly $1.77 billion in 2024, projected to reach nearly $5.7 billion by 2032, with North America leading the charge.

The momentum behind this shift stems from multiple factors. Cannabinoids like CBD are celebrated for their anti-inflammatory and antioxidant properties, which can help calm irritation, reduce redness, and support skin barrier health. Meanwhile, the “clean beauty” movement continues to gain traction, and hemp-infused skincare fits perfectly within that ethos. Today’s top brands are blending science, wellness, and design in ways that make cannabis-based beauty feel elevated rather than experimental.

Among those setting the benchmark is Lord Jones, a pioneering brand that helped shift cannabis skincare into the luxury segment. Born from a medical-cannabis collective in Hollywood, Lord Jones became synonymous with sophistication and performance. The company built its reputation on transparent ingredient sourcing, third-party testing, and refined packaging that appeals to modern consumers seeking both style and substance.

Another industry leader, Cannuka, takes a different yet equally effective approach. By combining CBD with manuka honey, Cannuka created a line that targets sensitive and dry skin, focusing on calming inflammation and promoting natural healing. Its entry into mainstream retail channels helped bridge the gap between cannabis wellness and everyday skincare consumers, proving that CBD can have a legitimate place in beauty aisles everywhere.

While the excitement around cannabis skincare continues, regulatory uncertainty still presents challenges. Hemp-derived CBD is legal in the United States under the 2018 Farm Bill, but the Food and Drug Administration has yet to provide definitive cosmetic guidelines. This has left many brands navigating a gray area, balancing compliance with innovation while avoiding unverified health claims. Despite this, the best brands continue to focus on transparency, lab verification, and formulation integrity—key elements driving consumer trust.

The cannabis skincare market’s future will favor brands that do more than follow trends. The ones leading the way are:

• Transparent and traceable – offering full ingredient lists, third-party lab results, and batch tracking.
• Scientifically driven – formulating with CBD alongside proven skincare ingredients like ceramides, squalane, and peptides.
• Aesthetically refined – blending minimalist, spa-like design with clean, sustainable packaging.
• Wellness-focused – creating products that align skincare with relaxation, recovery, and self-care rituals.
• Regulation-ready – staying adaptable to evolving compliance standards and consumer education.

For discerning consumers, cannabis-infused skincare is no longer a passing trend—it’s a redefinition of self-care. These forward-thinking brands are proving that cannabis in beauty isn’t about novelty; it’s about results, authenticity, and empowerment. The green beauty boom isn’t just about putting “weed in a jar.” It’s about elevating skincare with plant science, transparency, and style—and the brands doing it best are the ones setting the new standard for modern beauty.